Choosing the Right Telemarketing Call Lists for Your Business

With advancements in communication, infrastructure and data accessibility, businesses across all industries are expanding faster than ever and expanding beyond their base city to a national or even a global level.

Role of Telemarketing

Advanced telemarketing techniques have further accelerated the growth of small and large scale companies alike, and helped these businesses reach great market-bases. Today, telemarketing lists providers offer telephone number lists with comprehensive data that allows businesses to segregate important leads and twine them into advanced, sophisticated strategies with the end goal of highlighting their USPs and drawing more exposure to their services.

Business Leads: The most Important Aspect

Converting leads into customers is everything, but the first step of the process is to have good leads. A good telemarketing call list is composed exclusively of leads with actual potential. By segregating B2B, B2C and residential leads alone, the telemarketing division of any company can boost efficiency and streamline the telemarketing process

You should look for a calling lists for telemarketing, that are customized down to specific states with detailed information about every lead including names, numbers, company affiliation, designation, and up to 10 - 15 additional fields. This level of comprehensiveness will let your calling executives engage prospects in more insightful conversations and prioritize important leads. Of course, it helps if your marketing operations are backed up by a worthy calling team.

Utilizing your team efficiently

You have a calling team, and surely some members are better at closing deals and hooking customers in. Would you want them to waste their time and talent on unimportant calls? Establishing an efficient calling operation is all about prioritizing leads.

Prioritizing Leads

Here are 3 basic parameters to help you segregate important leads form others:

Industry

Crucial prospects, especially in the case of B2B companies, typically span across a mere 2 or 3 industries. For example if you’re selling fiber optics, the biggest demand would lie in the construction and telecommunication industries. 

Income

We mentioned earlier that calling lists today, come with multiple fields. One of the more important ones is the name of the parent company of the lead. It’s pretty easy to acquire information regarding the said company’s annual turnover in fact that may be given in the list itself.

Designation

In the calling list, you acquire, will be leads ranging in quality from HR assistants to company CEOs. If you get someone from the lower part of the hierarchy chain, you don’t have to necessarily try and negotiate the terms of the deal, you can also try and get hold of the contact details of someone higher in the hierarchy chart of the company.